Beta

Tallystick
A new measurement app from INSIDE COMMS

Tallystick turns the impact of one piece of work into a dollar figure and an ROI percentage.

You describe what you did and what changed. Tallystick walks you through the cost and the result side by side. If you are unsure what data to enter, Tallystick asks you the right questions and produces AI-powered, statistically grounded figures. The number crunching is done for you, and it is transparent.

Then you get a report, complete with an executive summary, that you can hand to leadership.

Two editions of Tallystick:

Internal comms

L&D

Four marks to gather the numbers. The fifth ties them together.

Name what you ran and its business goal

The campaign or program, and what the business wanted from it.

Count what changed after your campaign or program and what it's worth

Fewer resignations, more deals, fewer errors. Whatever the business counts that aligns to its goals.Put a dollar value on it: use your own number, or let the AI estimate it and explain where the number came from

Account for what it cost

Your team's time, your audience's time and any outside spend.

Keep it honest

Decide how much of the change your campaign or program earned and how sure you are of the numbers.

Get your report

Tallystick generates a report showing the business impact of your work and the ROI, plus the rationale to back it up, all based on how much your work contributed to the change.

Tallystick is in beta with an invited group. Request an invitation here.

Tallystick for
Internal Communication

For the communicator who has to show what a town hall or a change rollout was worth. Built for people who have never done a measurement before; the app guides you step by step.

Request an invite

Sample Report - first page

Tallystick for L&D

For the L&D pro who has to justify a program to a budget owner. Cost on one side, result on the other, contribution stated in a form a finance audience will accept.

Request an invite

Sample Report - first page

Why "Tallystick"?

Photo: Cambridge University Library Special Collections

Long before spreadsheets, a tally stick was one of the first ways to record and prove certain financial transactions. The stick was scored after each transaction and then split. One half was called the "stock" and was held by the creditor; that's where the term "stockholder" came from. The debtor held the other half, called the "foil." Neither half was worth anything alone. The record was confirmed only when the two halves matched when they were held together.

INSIDE COMMS Tallystick represents numbers that two parties (Finance and Comms or L&D) can accept.